Personal Business Branding: Grow Faster and Spend Less on Marketing in 2026

Most business owners know they should be using LinkedIn, but the bit that stops them is not usually the platform itself. It is knowing what to say, how to say it without sounding salesy, and how to become known for the right things by the right people.

This practical workshop helps business owners understand what they are currently known for, what they want to be known for, and how to use LinkedIn as a free visibility channel to build trust before a conversation even starts.

We will look at how buyer behaviour has changed, why people now research quietly before they enquire, and why your personal reputation is one of the most valuable marketing assets in your business.

During the session, you will take part in simple activities to explore how you currently show up online, define your “Known For” message, uncover everyday moments from your business that can become useful LinkedIn content, and learn a simple 15 minute LinkedIn routine you can actually stick to.

You will leave with more clarity on your message, more confidence in what to post, and a practical way to start using LinkedIn to attract better conversations, opportunities and clients without increasing your marketing spend.